Know what's moving.·Know what it means.·Know what to do.
Insigo reads the signals your rivals and your market give off — hiring, pricing, product, partnership, funding, filings, regulation — connects them into one evolving read, tells you what it means and what to do, and remembers how your view changed.
Set up with you — by a person, not a form.
Counter-caseTwo best-of-breed challengers just landed marquee enterprise logos.
Rivals and markets telegraph strategy in the primary record — hiring, patents, suppliers, filings, pricing, regulation — months before the press writes it up. Insigo reads those continuously and connects them, so you move first.
See the build before the launch.
Hiring · Patents · Suppliers
Detect a strategy before management says it.
Filings · Partnerships · Pricing
Know when the market changes its mind.
Pricing power · Renewals · Sentiment
The signals are already public. The edge is reading them together, continuously — and reaching the call before it becomes everyone's.
Not a headline feed. Insigo reads across hundreds of sources in the primary record — the registries, patents, filings, hiring, and markets where a strategy shows up first — grouped, connected, and configured to your market.
Across 6+ languages — translated, with the original preserved, and configured to your market.
Internal docs, CRM, expert calls, private data — grounded in an edge no one else can see.
Four steps, in order. Each one is something most tools stop short of.
Filings, hiring, patents, pricing, media — across every rival, in any language.
Connects the signals into one read, with an explicit, auditable logic chain.
A clear, falsifiable view — stated plainly, with the strongest counter-case beside it.
Holds your team's conviction over time, and shows the moment the view moved.
Many signals into one argument: an explicit logic chain, with fact and inference tagged at every step, a confidence, and the counter-case attached. This is the trace behind every read.
Platform consolidation is accelerating.
Bundling wins the mid-market, not the enterprise.
Many signals into one argument — fact and inference tagged at every step, with confidence and scenarios.
Every statement traces to a source Insigo actually collected. Click any line to read the source behind it.
A clear view, labelled as one — with the counter-case beside it, and the thing that would prove it wrong.
An intelligence tool that only confirms your strategy is worthless.
It surfaces what you've been discounting — the moves that matter more than they look.
The angles your team isn't watching, called out plainly — not buried.
Every read arrives with the strongest counter-case it can find against it.
And it's calibrated — true magnitudes, no manufactured urgency. When a move matters it says so plainly; when it doesn't, it says that too.
A single headline is noise. The trend across hundreds of weak signals — what's accelerating, what's going quiet, what never resolves — is the read your rivals feel but can't measure. Insigo tracks it over time, share-normalized so a busy news cycle can't fake a trend.
Named 9× more across the segment in a year — and still climbing.
Cooling two quarters straight, against a rising field.
Structural, not a spike — eleven quarters, and it never resolves.
Share-normalized over full years — so an accelerating trend reads apart from a single loud quarter. The methodology is the product: a raw count says everything's rising.
Ask the same question twice and most tools hand you two fresh, unconnected answers. Insigo holds one evolving thesis — and your team's conviction over time. So when the market moves, it doesn't start over: it shows you where you already stand, the moment the view changed, and why.
Bundling pressure is broad-based.
Evidence: pricing tiers undercutting point tools across the segment.Bundling wins the mid-market — not the enterprise.
Two best-of-breed challengers landed marquee enterprise logos.If point-tool enterprise win-rates normalize.
Watch: enterprise win-rates holding flat for two straight quarters.It doesn't just inform you. It takes a position — falsifiable, grounded in evidence, and it changes when reality changes.
Your rivals change strategy. Most teams start over.
Insigo keeps the read you held, why you held it, and what changed.
A read is only worth holding if you can act on it. So Insigo turns it into a move you can take — and a document you can put your name on.
Not a feed to monitor — a decision-first board brief a director can forward to the CEO without rewriting it. Export any report — the market read or a tracked question — as a board brief PDF that looks exactly like the screen.
Two rivals are recruiting for the same integration and data-unification roles — the platform build is already underway, ahead of any announcement.1
A shared infrastructure vendor has signalled new bundled pricing tiers, which point to a packaged launch inside two quarters.2
Open the partnership conversation this quarter, while the opening is still uncontested.
The same reasoning that flags a threat finds the opening. Insigo surfaces moves worth pursuing — and names them.
An unserved mid-market segment two rivals have both deprioritized.
A distribution partner whose roadmap now overlaps yours.
Specific companies, named — with the gap each would close, and a read on whether they're in play.
A policy window opening in one region before your rivals have staffed for it.
Track a question and Insigo keeps a living, cited Custom report on it. Or read the whole field each quarter — one Market report, per-rival, with what changed since last. Same grounded engine: every claim traces to a source. Out of either, pull a board brief and export it to PDF. A fresh chatbot gives you an answer you can't put your name on; this is the cited document you can.
Which rival is most exposed if bundled pricing becomes the norm?
The two chasing best-of-breed enterprise deals — their take-rate assumes point-tool pricing power that the segment is repricing.1 Consistent with your standing read: bundling wins the mid-market, but stalls in the enterprise.
Grounded · anchored to your standing read
Custom — a question you track. Or Market — the whole field, quarterly.
Every claim traces to its source — and it stays live as the market moves.
The decision-first one-pager out of either: the read, the move, what would change our mind.
One click, pixel-perfect — letterhead, sources. Forward as-is.
Six working surfaces — each one a document your team actually uses, kept current as the market moves.
The read you hold + the move.
What changed since yesterday, and what it means.
A scouting read per rival.
Openings + named targets.
Ready to send to the CEO.
Interrogate it in plain language.
Insigo works for any company's competitive field. Your rivals, your sources, and the questions your team actually wrestles with — set up with you.
Name the competitors that keep you up at night. Insigo tracks each one by name.
Filings, hiring pages, patent registries, pricing, trade press — in any language.
The strategic questions your team actually wrestles with — kept answered as the market moves.
Each workspace is set up with you — by a person, not a form.
Search returns links. Dashboards count activity. A chatbot gives a fresh answer — and forgets it.
Insigo holds one evolving read — and revises it when the evidence does.
We'll show you the position you currently hold, the strongest counter-case, and what would change your mind.
Configured to your market — set up with you.