See where your market is heading — before it's consensus.
Rivals·buyers·regulation·the adjacent moves you're not watching.
It reads every signal your market gives off and connects what looks unrelated into one forward read — where it's going, and what to do.
Set up with you — by a person, not a form.
It isn't competing on features — it's buying the mid-market before anyone prices it in.
A connection a chatbot can't make. Read alone, each is routine news. The desk found they move the same variable — and re-read the picture.
One read — reasoned, forward, and yours.
What looks unrelated isn't.
A hiring spree, a pricing tweak, a filing three markets away — apart, they read as noise. Insigo sees the one move underneath, connecting scattered signals into a single argument, with fact and inference tagged and the counter-case attached.
Every call is dated before the outcome.
The read you saw up top isn't a headline — it's a dated call. When the market plays out, the record is already written; you grade it. A chatbot has no last quarter to be graded on.
Illustrative — a new desk starts at 0/0 and accrues its record from day one.
It's buying the mid-market — not competing on features.
Convictionthe entry-price cut and the off-book hiring both point the same way.
a fourth suite-renewal disclosure — by mid-July.
Track your own subjects — and your own calls.
Beyond what it watches by default, you tell it what matters to you. It picks up the watch on its own — and never forgets to check.
Name a subject — it watches it.
A specific account, an adjacent player, a regulator, a topic you're worried about. Insigo spins up a continuous watch — grounded search, primary-source OSINT, blind-spot scan — in any language, translated on the way in.
Register a call — it hunts the answer.
Write a what-if in plain language. Insigo turns it into a proper call — the two ways it could break, the signals that would settle it — then watches, dates it the day you make it, and tells you which way it's tipping.
Not a template — configured to you.
There's no generic dashboard to fill out and hope. A person configures Insigo around the real shape of your market — and it works for any competitive field.
Your rivals
The competitors that keep you up at night — tracked by name, in their home market's language. Not a generic watchlist.
Your sources & axes
The filings, registries, hiring, pricing, and trade press where strategy shows up first — and the segments and channels your market actually competes on.
Your questions
The strategic questions your team already wrestles with — set as standing reads, kept answered as the market moves.
Because a fresh answer isn't a position.
Holds one private read, reasoned only from your evidence. It remembers how the read moved, and keeps a dated record of the calls it made — so it's on the record when the market plays out.
That accumulation is the one thing a general chatbot structurally can't copy — it starts every session at zero.
Desks running for strategy teams at
Gordon Murray Group
Strategy teams of one — often up against giants.
One market, watched continuously.
- One market, watched continuously
- Weekly pulse + material-move alerts
- Unlimited members
- Concierge setup — live in week one
- 14-day free trial
Early pricing — it rises as the track record accrues. Your rate stays locked.
Tell us who you're up against.
We'll show you the position you currently hold, the strongest counter-case, and what would change your mind.
Configured to your market — set up with you.